GBA’s 2027+ Strategic Plan: A Vision for Member Success, Industry Impact, and Geoprofessional Vibrancy

In today’s business environment and technology landscape, geoprofessional consultants face a new generation of challenges and opportunities. As workforce dynamics shift, economic cycles tighten, and innovation accelerates, how can GBA help geoprofessional firms stay competitive, resilient, and ready?

Every few years, GBA seeks input from members, evaluates the market, and reflects on our purpose, goals, vision, and the strategic objectives required to meet them. Now, with the release of our 2027+ Strategic Plan, we’re delivering a new framework that will help our member firms – and the people who power them – lead through change and thrive in disruption.

The GBA 2027+ Strategic Plan isn’t just a vision – it’s a roadmap. The plan outlines clear objectives and strategies that will help enhance our members’ business performance, develop leaders, and prepare for the future. How will we do it?

SERVE AS A CATALYST FOR MEMBER SUCCESS

GBA will support member firm success by advancing the growth and development of employees to make them more effective and prosperous through change.

The pace of workforce transformation – driven by generational shifts, evolving skillsets, and demand for leadership agility – means professional development isn’t optional; it’s critical.

DELIVER DIFFERENCE-MAKING CONTENT AND PROGRAMS

GBA will lead the way in navigating fast-paced technological and workforce changes in the geoprofessions by demystifying, vetting, and promoting technology-driven strategies for our members to grow and thrive.

AI, automation, data platforms, and remote sensing aren’t the future—they’re the now. But not all tools are equal, and not all innovations make sense for our members.

BE A FOCI FOR THE GEOPROFESSIONS
Fueled by our value proposition, industry engagement, and genuine passion, GBA will emerge as the ultimate champion for collaboration, uniting like-minded allies to achieve common goals and drive industry innovation in an ever-changing environment.

The world is starting to grasp the critical role geoprofessionals play in the success of infrastructure, energy, transportation, water, and building projects. But we need to amplify that message—inside and outside the profession.

The Bottom Line
The GBA 2027+ Strategic Plan aligns our goals across the  Association; guides decisions about how we invest time and resources; tracks progress toward meaningful                       outcomes; and helps us anticipate what’s next for the geoprofession.

“Our new strategic plan reflects GBA’s commitment to helping our member firms not just navigate change, but lead through it,” said GBA Executive Director Joel Carson. “We’ve embraced a collaborative vision that elevates our profession, accelerates business success, and strengthens our shared future.”

View GBA’s 2027+ Strategic Plan: