New Business Brief: Using AI & Automation to Solve Geoprofessional Workforce Challenges

A new GBA Business Brief distills the collective wisdom, strategic insights, and actionable recommendations generated by industry leaders and subject matter experts at the 2025 Crystal Ball Workshop (CBW). This year’s CBW explored how artificial intelligence (AI) and automation can address the dual challenge of a shrinking workforce and rising demand for geoprofessional services.

Addressing a Shrinking Workforce and Increased Demand for Services by Leveraging AI

For more than two decades, GBA’s Crystal Ball Workshops have set the standard for forward-thinking in the geoprofessional industry. This year’s event focused on one of the most pressing challenges facing our field: how to address a shrinking workforce and increased demand for services by leveraging AI and automation.

This Business Brief presents the following for GBA members:
• A strategic framework for implementing AI and automation in geoprofessional enterprises.
• Insights into overcoming cultural, regulatory, and technical barriers to technology adoption.
• Practical recommendations for digitizing data, modernizing project management, and integrating AI into field operations.
• Guidance on building a culture of innovation, collaborating across the ecosystem, and advancing workforce training.

The Business Brief outlines challenges and provides a roadmap for success. From actionable steps for establishing organizational AI strategy to tips for enhancing workforce training and evolving business models, this resource is designed to help GBA members stay ahead of the curve and thrive in an AI-augmented future.

How to Access
GBA Business Briefs are exclusively available at no cost to GBA members.

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