New Keynote Speaker Announced for 2026 Annual Conference
GBA is pleased to announce that Rebecca Zofnass, Managing Partner at the Environmental Financial Consulting Group (EFCG), will deliver a keynote address on Friday, April 24 at the 2026 GBA Annual Conference in Phoenix, Arizona.
Rebecca brings unmatched expertise in financial and strategic trends shaping the AEC industry, and her insights will help leaders position their firms for success in 2026.
State of AEC Finance: Benchmarks, Trends, and Opportunities
What will shape performance in the year ahead? This new keynote will unpack the industry‑wide findings from the 2025 GBA Annual Financial Survey, highlighting the metrics and moves that matter for 2026. Attendees will learn how growth, profitability, overhead, and pricing are shifting—and what talent, technology, M&A, and delivery models mean for their firms. They’ll leave with fresh benchmarks and effective methods to strengthen backlog, protect margin, and set priorities for the year ahead.
About Rebecca Zofnass
At EFCG, Rebecca partners with AEC firm leadership to address their most pressing priorities. Her work spans growth strategy, company valuations, ownership transitions, organizational design, and post-merger integration. Rebecca advises more than 75 firms annually, including employee-owned and private equity-backed firms.
Register to Attend
The 2026 GBA Annual Conference is packed with opportunities to learn, connect, and grow. In addition to Rebecca’s keynote, you’ll hear from two other dynamic keynote speakers, as well as geoprofessional industry veterans who will address leadership, innovation, and resilience.
Plus, enjoy interactive sessions, networking events, and the chance to engage with industry leaders on the most critical issues facing geoprofessionals today. Across all sessions, the conference emphasizes actionable frameworks, inspiring stories, and practical guidance for geoprofessionals at every career stage.
Registration is now open! Secure your spot and explore the full agenda at https://members.geoprofessional.org/events/EventDetails.aspx?id=1940325.