Resolving to Win the War against Commoditization

Resolving to Win the War against Commoditization
This video is only available to members; join GBA today to watch it.

Commoditization. Marginalization. These are issues reputable geoprofessionals confront every day, thanks to not just a few “bad apples.” And because we are not yet winning the battle, subsurface issues are the most common cause of construction-industry disputes. Don’t give up! We can win the battle against commoditization and marginalization, providing you know what the tools are and how to apply them. Vic Donald does! Terracon’s National Director of Geotechnical Services, Vic says that the commoditization/marginalization battle is one that he wages every day, and frequently wins! Learn how. (39 minutes)