Steve Farber

Love is a Good Damn Business

Love is a Good Damn Business

This video is only available to members; join GBA today to watch it.

In this webinar Steve Farber provides proven strategies, shares inspiring case studies, and teaches practical steps on how to build a corporate culture that operationalizes love as a significant competitive advantage. Operationalize love as a core business practice; it’s about love as a discipline, as a practice.

When love is part of an organization’s framework and operationalized in its culture, employees and customers feel genuinely valued. Employees who are passionate about the work that they do are more loyal, innovative, creative, and inspired, and that translates to great customer experience. They don’t serve others out of obligation, but because of a genuine desire to improve people’s lives. And when customers reciprocate by loving your products, your services, and your people, that’s when something great happens. That’s when you get loyalty. That’s when you get raving fans, and that’s where the money comes from. It’s a refreshingly human way of doing business.

(54 minutes)