GBA Leaders Tackle Climate Resilience, Commoditization in GEOSTRATA Magazine
Two GBA leaders contributed timely, thought-provoking articles to the 
latest issue of the Geo-Institute’s GEOSTRATA magazine, which focuses on geo-business.
Helen Pappas, CHMM, ENV SP (BEM Systems), Chair of GBA’s Emerging Issues and Trends Committee, wrote an article on the key takeaways from the most recent GBA Crystal Ball Workshop held in Spring 2023.
In “What Does the Crystal Ball Say?” Helen writes how more frequent and severe extreme weather events will reshape the response of geoprofessionals to the effects of climate change. New ways of incorporating resilience and adaptability in our engineering practice must be embraced, now more than ever. The article describes challenges to successful market engagement and pathways to opportunity to geoprofessionals gaining a seat at the planning table as “resilience specialists.”
READ “WHAT DOES THE CRYSTAL BALL SAY?”
June Jewell, CPA (AEC Business Solutions, LLC), a member of GBA’s Business Practices Committee, penned a piece on commoditization of engineering services. June writes about competing on price vs. value and the pressure to lower fees while expenses are rising, and reviews the recent economic past and bad habits that brought us to this moment. She points to GBA’s Elevate Professional Value Accord as one solution to help firms recognize their value and indicate their commitment to a set of business management principles.